Lecturer, School of Management


Ralitza Nikolaeva, Ph.D. is a lecturer in the School of Management, University of St Andrews in Scotland and a member of the Board of Trustees and Directors of the American University in Bulgaria. She earned her Ph.D. at Krannert School of Management, Purdue University, USA. She has taught at University of Wisconsin Milwaukee, Purdue University, GISMA Business School (Germany), ISCTE – IUL (Portugal), and Nazarbayev University (Kazakhstan). Her research is broadly based on the diffusion cycle of new technologies and markets. She is currently working on institutional and cognitive drivers of adoption of practices, CSR reporting practices, hybrid organisations, and popularisation of abduction in management research. She sits on the Editorial Boards of Journal of the Academy of Marketing Science,  Management Decision, and Sustainability. She is a member of the Academy of Marketing Science and the European Academy of Management.